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Before You Launch That SEO Campaign, Do You Have a Baseline?
In North America, the SEO industry is likely worth more than $23 billion dollars, according to SEMPO. Between enterprising individuals, large and small scale companies, reseller programs, and everything else in-between, there is a vast array of knowledge and scores of tools at your disposal if you have an interest in SEO. However, before embarking on a grand SEO campaign, you need a baseline and a solid understanding of where you are coming from before you know where it is that you are going.
Did you know that page ranking tools can help you find free website ranking information?
- Use a ranking site.
- Use a page rank toolbar.
- Should you use free, or paid ranking sites?
Internet users are fairly predictable, and prefer to click on search results that are organic, meaning not paid for, about 70% of the time. This means that if you want to get the majority of internet users to pay attention to you, then you need to end up towards the top of a search engine results list. Ranking sites will help you to determine how likely your website is to sit near the top of a list, and how likely users are to choose it from other options. Ranks are generally defined with values between one and 10, where 10 is the most popular. When you use a ranking site, you will get a baseline from which to measure how your SEO efforts are working, or perhaps not working.
To make it even easier on yourself to get a read on your own website, and that of competitors, just use a page rank toolbar. If you choose a free toolbar, you can see the free website ranking results on any page that you visit. This well let you quickly and easily check on both your own rank, and the ranking at competitor sites. Do not forget that SEO does not exist in a bubble, so having a myopic vision and focusing only on your own results will not do you any favors.
Did you know that the “PageRank” system is named for Larry Page, the co-founder and CEO of Google? Free website ranking is widely available from Google and other sites, but you can also choose to pay for the privilege of seeing how your sight measures up. This is a service that usually comes lumped in with other SEO marketing services, and can give you a more in-depth look at the popularity of your site. Whether you need a simple baseline or a more detailed view of your ranking in order to develop a strategy will have to be up to you, and will be the determining factor between free or paid ranking sites.
It is no surprise that business owners and executives would prefer not to spend so much of their workday on social media tasks, but in order to do this they would need for someone else to take the reins. Just remember that social media engagement can drive activity towards a website, and over time help to increase a page ranking, so it should not be neglected. Because there are so many factors affecting page rank and search engine optimization, the easiest solution may be to allow professionals to discover the baseline, develop the strategy, and implement it. What are you doing to raise your page ranking?