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Improve Search Engine Rankings to Help Your Business Grow
Every day, web users from around the world perform billions of searches on sites like Google. While some of them are just browsing and looking for information to kill time, many of them are doing product research or trying to make a purchase. Of those, 91%, according to a 2012 Pew Internet and American Life study, say that they find what they are looking for always or most of the time. Because of that, businesses who fail to having a high ranking site might not get seen by consumers looking for specific products or services. As a result, search engine optimization programs that boost domain rankings are a must for growing businesses.
More than half of all web users say that, over time, the quality of results has improved, and only a minuscule 4% believe that they have gotten worse. For the most part, sites like Google have worked very hard to make this possible. Updates to algorithms, like Penguin in 2012, help make sure that, in order to achieve high site rankings, businesses are putting out high quality content that actually offers something to web users and content readers. This means that, as opposed to previous years, there is lots of pressure on companies to produce great content, making natural search engine optimization more difficult.
One of the things that businesses will need to focus on when producing content is establishing credibility and making web users feel comfortable trusting the content that they publish. Nearly three quarters of search engine users say that most, if not all, of the information they find is both accurate and trustworthy, so businesses need to make sure to avoid betraying the trust of consumers. On top of that, by setting themselves apart by being trustworthy and honest, businesses might be able to attract the remainder who do not believe that all the information they find is accurate.
Because the work to produce high quality content that improves domain rankings can be tedious and needs to be done consistently, it is hard for some businesses to do all of that work in house. While some are fortunate enough to have the resources and employees needed to do so, others will find that outsourcing and working with search engine optimization specialists can be beneficial. Doing so might make the difference between a weak SEO campaign and one that boosts visibility and helps build a larger, more loyal, customer base.